Around noon on Thursday May 1st, traffic was reduced to one lane on South 63 in West Plains near Dairy Queen and Phillips 66 gas station as a 36-year-old man from St. Robert was traveling south on Highway 63 on his 2014 Harley Davidson and a northbound vehicle, a 2009 Kia Sportage driven by a 51-year-old Henderson, AR man attempted to turn into the gas station. The Kia turned directly into the path of the motorcycle resulting in a head on collision. The motorcyclist suffered serious injuries in the crash and was airlifter to Cox Hospital in Springfield.